Performance marketing that actually moves revenue.
We plan, build and scale PPC and paid social campaigns for brands who want proof, not promises — from Black Friday spikes to always-on growth.
👉 Led by ex-Google Performance Specialists combining 14+ years of media management with an Oxford Distinction in Artificial Intelligence.
BRANDS WE'VE PLANNED, BUILT AND SCALED CAMPAIGNS FOR
Why brands choose Wave
Four things that stay true on every account, big or small.
Data-led, not guess-led
Every decision traces back to a number — forecast, test result, or account audit score.
Certified team
Current Google, Meta and Pinterest certifications, kept up to date as platforms change.
Transparent reporting
Standardised UTMs and dashboards, so you always know exactly where budget is going.
Senior hands-on
13+ years of senior performance marketing experience actually running your accounts.
What we do
Seven disciplines, one team — built to work together instead of in silos.
Paid Search
Google Ads Search built on automation and DSA adoption, tuned for revenue.
- Full-funnel Search & DSA builds
- Automation & bid-strategy audits
- Budget pacing around real seasonality
Paid Social
Meta, Pinterest, TikTok and beyond — media planning that scales without losing efficiency.
- Media planning & buying across Meta/Pinterest
- Native-feeling creative, incl. TikTok Spark Ads
- Always-on and Surge campaign management
Retail & Marketplace
Omnichannel placement strategy across major retail partners.
- Marketplace & retail-partner placement
- Peak-trading playbooks
- Dynamic pricing feeds across ad formats
Automation & Data
Custom tooling and reporting that keeps every campaign accountable.
- Custom automation tooling & dashboards
- UTM discipline & cookieless tracking
- Standardised reporting cadence
Seasonality & Forecasting
Demand modelling so budget lands ahead of peak, not behind it.
- Indexed search & category demand modelling
- Black Friday, Christmas & Ramadan playbooks
- Meta Surge campaigns for demand spikes
Account Audits
A scored framework across every channel — nascent through mature.
- Channel-by-channel potential scoring
- Current vs. future opportunity mapping
- Prioritised roadmap, not just a report
Creative & Dynamic Feeds
Pricing and creative that update in real time across every asset.
- Dynamic pricing feeds across formats
- Personalised, market-aware creative
- Consistent brand messaging at scale
How we work
The same five steps on every account, so nothing gets missed.
Audit
Score every channel — SEO, Paid Social, Paid Search, Programmatic, MarTech — against a nascent-to-mature framework.
Strategy
Set budget, seasonality plan and KPIs based on what the audit actually found.
Launch
Build and QA campaigns across every platform before a single pound is spent.
Optimise
Automation, creative testing and bid management running continuously, not quarterly.
Report
Transparent, standardised reporting every cycle — the same numbers you'd calculate yourself.
Case studies
A sample of the campaigns behind those numbers.
Lenovo EMEA
Spearheaded PPC strategy across a £7M quarterly budget, with cookieless tracking for privacy compliance.
JD Sports
Launched Google Beacon Beta to sync online and offline sales insight, standardising optimisation group-wide.
Virgin Atlantic
Built a TikTok Spark Ads strategy leaning on native-feeling creative for a broader, authentic audience.
Kimberly-Clark & Benecol
Boosted engagement using Meta data and stood up dynamic social creative testing for international expansion.
Order YOYO
Led SEM as automated Google Ads rolled out across 5,000+ restaurant partners.
TalkTalk Business
Transformed lead generation strategy across PPC and social, opening revenue paths beyond the core funnel.
Google — Travel
Focused on the top 20 travel clients, driving DSA and automation adoption across the book.
Volkswagen
Rolled out real-time dynamic pricing across ad assets, tailoring offers to market and improving CTR.
We plan for peak before it happens.
Every major trading window — Black Friday, Cyber Monday, Boxing Day — gets modelled against prior years so budget lands ahead of demand, not behind it.
- Demand forecasting from indexed search & category data
- Meta Surge campaigns to double day-on-day sales without leaking spend
- Playbooks built for Black Friday, Christmas and Ramadan trading
Is Your Paid Media Ready for Q4 Peak Trading? Get a Free 15-Point Forensic PPC Diagnostic
We audit your Google Ads, Meta feeds, and tracking setup to uncover budget leaks, automated bidding traps, and cookieless attribution gaps before Cyber Week.
Budget & Bidding Leaks
PMax efficiency checks, negative keyword bleed, and bid strategy caps.
Tracking & Data Parity
Enhanced Conversions, Meta CAPI, offline CRM sync, and cookieless readiness.
Creative & Feed Optimisation
Feed diagnostics, asset group health, and promotional feed readiness.
Let's make some waves.
Tell us what you're trying to grow — we'll tell you honestly whether we're the right fit.
